Senior Product Manager, Subscription

The role

You will lead and improve the subscription experience across Strava. You will shape and run conversion and monetization strategy through fast-paced experiments to increase subscriber growth and retention.

What you will do

• Own the subscription strategy and roadmap to increase free-to-paid conversion and long-term subscriber retention.
• Design and drive rigorous experiments regarding pricing, packaging, messaging, and value prop positioning.
• Work closely with engineering, design, analytics, research, and marketing to deliver high-quality experiences.
• Track and own core subscription health metrics including conversion rates, churn, renewals, and lifetime value.
• Communicate experimentation strategy, performance and trade-offs to product peers and leadership.

Required qualifications

• 5+ years of experience managing global subscription products, conversion funnels, or driving growth in consumer software.
• Strong analytical skills with hands-on experience with experimentation and A/B testing and evaluating results.
• Calm, adaptable operator who thrives amidst rapid change.
• Action-oriented mindset with the ability to prioritize work and solve complex problems.
• Clear communication skills to build consensus across product, engineering, data, design, research, marketing, and leadership teams.

About the company

Strava is the app for active people with over 200 million athletes in more than 185 countries. Their mission is to motivate people to live their best active lives.