Senior Brand Manager, Campaigns & Strategy

The role

You will own flagship brand campaigns from brief through execution and measurement. This includes managing paid media, organic social, influencer marketing, and partnerships.

What you will do

• Own flagship brand campaigns end-to-end from brief through execution and measurement
• Write and drive campaign briefs for integrated multi-channel executions
• Partner with Athlete & Community Partnerships to bring brand strategy into programs
• Brief and direct external social and creative partners
• Contribute to the brand platform build
• Use performance and brand health data to inform investment decisions
• Take ownership of select flagship campaigns
• Report on campaign performance and brand impact to marketing leadership

Required qualifications

• Substantial experience in brand or integrated marketing
• Ownership of campaign strategy from brief through execution at a flagship or portfolio level
• Comfort partnering with product marketing and cross-functional teams
• Working knowledge of paid media planning and organic growth tactics
• Working knowledge of social, influencer marketing, and partnership marketing
• Strong analytical instincts using performance and brand health data
• A creative eye and comfort directing external agency, creator, and production partners
• Excellent written communication

Nice to have

• Experience partnering with community, partnerships, or athlete/creator relations functions

About the company

Strava is the app for active people with over 200 million athletes in more than 185 countries. Its mission is to motivate people to live their best active lives.