Creative Strategist, Brand Partnerships

The role

The Creative Strategist turns brand goals into campaign ideas and matches them with suitable publishers. You will manage campaigns from the initial pitch through execution and post-campaign reporting.

What you will do

• Craft creative ideas that work for a brand and feel native to Substack
• Match brands with the right creators and publications
• Own the creative side of the pre-sale including reading briefs and building proposals
• Run campaigns from idea through execution
• Join client and agency calls to sharpen brand goals into pitch materials
• Manage campaign reporting and metrics reports
• Watch platform trends to feed examples back into future ideas

Required qualifications

• 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
• A portfolio of campaign ideas you've taken from concept to live work
• A feel for the brand RFP process and for writing proposals that win
• Real instincts for the creator and media space
• The range to hold a creative conversation with a CMO and a practical one with a creator
• Strong writing
• The organization to run several campaigns at once
• Sharp project management and attention to detail

Nice to have

• Familiarity with how creator brand deals are structured and contracted

Benefits

• Market-competitive salary
• Equity for all full-time roles
• Exceptional benefits

About the company

Substack is building a new economic engine for culture, giving creators the power of their own publishing platform. Its model is based on direct subscriptions to empower independent publishing.