Head of Social

The role

The Head of Social will own how Substack shows up on external social channels to drive consumer discovery, creator growth, and cultural credibility. This leadership role involves setting the social vision and managing a multidisciplinary team across social strategy, creative, and community.

What you will do

• Hire, manage, and develop a multidisciplinary social team.
• Turn the brand's positioning into a consistent point of view across daily posts.
• Build and execute larger social moments as part of major brand campaigns.
• Build systems and a perspective on rapid response.
• Partner with Partnerships and Editorial teams to spotlight creators.
• Work with product and growth to turn launches and features into stories.
• Define metrics that connect social to business outcomes and report to leadership.
• Use data, testing, and audience insight to inform strategy.

Required qualifications

• 8+ years in social media.
• 3+ years leading teams.
• Track record of building a recognizable voice and growing an audience on social platforms.
• Strong editorial instincts.
• Deeply familiar with how platforms work today.
• Data-literate approach.
• Exceptional writer and communicator.
• Genuine interest in independent media and the culture around it.

Nice to have

• Experience at a media, publishing, creator-economy, or consumer technology company.
• Being a Substack creator

Benefits

• Salary
• Equity
• Exceptional benefits

About the company

Substack is building a new economic engine for culture, giving creators the power of their own publishing platform. It empowers independent writers, artists, videographers, podcasters, and creators to make a living through subscriptions.