Product Manager - Sponsorships

The role

You will lead product for Substack Sponsorships, including new formats, advertiser and publisher tools, and the marketplace foundation. You will partner with Engineering, Design, Data, Partnerships, and the Sponsorships business team to build products that serve the network.

What you will do

• Set the product direction and build a roadmap.
• Develop sponsorship formats for email, web, and app.
• Own the advertiser experience for discovery, booking, and management.
• Create tools for publishers to opt in, set preferences, and track earnings.
• Build the marketplace and operating foundation for matching, billing, and payouts.
• Own the measurement roadmap for delivery, reach, and conversion.
• Balance growth with trust by partnering on advertiser eligibility and disclosure.
• Partner with Engineering to scope, prototype, and ship improvements.
• Work with the business team on launch plans and product education.

Required qualifications

• 10+ years of product management experience.
• Meaningful ownership of advertising, monetization, or marketplace products.
• Record of delivering work across teams.
• Track record of launching new products and growing adoption and revenue.
• Strong understanding of how brands and agencies buy media, how publishers earn revenue, and how campaign delivery and measurement work.
• Technical fluency across ad serving, data systems, APIs, and third-party integrations.
• Strong product judgment and analytical skills.
• High agency and clear written communication.
• An understanding of Substack’s product and the needs of its creators and readers.

Nice to have

• Building an advertising business from its early stages
• Developing self-service buying or publisher monetization tools
• Working with creator, newsletter, podcast, or subscription businesses
• Integrating measurement or programmatic demand partners

Benefits

• Market-competitive salary
• Equity for all full-time roles
• Exceptional benefits

About the company

Substack helps independent writers, podcasters, artists, and other creators build businesses around their work. Creators retain ownership of what they publish and build direct relationships with the people who value it.