Senior Influencer Marketing Manager (all genders)

The role

You will lead the influencer marketing strategy to drive commercial growth. You will manage influencer engagement and scaling plans across multiple social media channels and international markets.

What you will do

• Oversee growth of investment into the DACH influencer program
• Oversee at least one product category from a strategic perspective
• Create and execute plans to activate a large community of influencers and creators across Instagram, YouTube, and TikTok
• Follow a clear influencer strategy within a defined category
• Evaluate influencer performance based on success metrics and revenue contribution
• Optimize campaign learnings to scale what works
• Spearhead the activation strategy of influencers through content, partnerships, events, and other forms of communication

Required qualifications

• 5+ years working in creator marketing
• Deep passion for health and nutrients
• Experience in both performance and brand campaigns measuring CAC, ROI, Customer Acquisition, EMV, CPM, and brand reputation
• Vast network of influencers, agencies, and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM, and Vlogs
• Demonstrated experience creating culturally relevant content for Beauty, Vitamins & Supplements, Female Health, Collagen, Weight Loss, Sleep, or any other relevant D2C brand
• Experience managing and scaling an influencer program into 6-digit monthly spend
• Strategic budget allocation and performance monitoring
• Knowledge of the latest trends
• Fluency in German and English

Benefits

• Discount on all products
• 28 days of paid time off per year
• Up to 5 days off between Christmas and New Year
• Urban Sports Club membership
• Swapfiets bike rental or a subsidy for the Deutschlandticket
• Discounts of up to more than 50 percent on brands such as Flaconi, Bosch, Apple or Expedia
• Real ownership and room for new initiatives
• Office spaces with access to organic teas and superfoods
• Regular tea and office parties, Christmas and summer feasts and various influencer events

About the company

Sunday Natural was founded in 2013 to produce natural, high-quality products. It is a renowned quality manufacturer in Germany with a research and development department in Berlin.