(Senior) CRM Manager – Analytics & Automation (all genders)

Berlin. Posted 3 months ago

The role

You will drive customer retention, lifetime value, and revenue for the DACH market. You will manage omnichannel campaign operations, lifecycle automation, and deep-dive cohort analytics using AI and CDP tools.

What you will do

Plan, build, and deploy omnichannel campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp
Maintain and optimize over 50 active lifecycle trigger lanes
Adapt central strategies for German-speaking consumer habits and regulatory standards
Create dashboards and analyze cohort curves, repeat purchase rates, and churn velocity
Implement signal-driven, predictive segmentation using customer scoring models
Own a hypothesis-led testing roadmap for messaging, incentives, and personalization
Integrate LLMs and automation tools into daily workflows for copywriting and audience building
Eliminate manual bottlenecks through macros, prompts, and automated reporting loops

Required qualifications

3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management
Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo)
Familiarity with LLM prompting and AI-assisted workflows
Fluent German and English skills

Nice to have

Experience in a fast-paced E-Commerce or D2C environment
Strong interest or background in supplements, nutrition, health, or wellness

Benefits

Discount on all products
28 days of paid time off per year plus up to 5 days off between Christmas and New Year
Urban Sports Club membership
Swapfiets bike rental or a subsidy for the Deutschlandticket
Discounts of up to more than 50 percent on brands such as Flaconi, Bosch, Apple or Expedia
Real ownership and room for new initiatives
Office spaces with access to organic teas and superfoods
Regular tea and office parties, Christmas and summer feasts, and influencer events

About the company

Sunday Natural was founded in 2013 to produce high-quality, natural products. It is a renowned German quality manufacturer with a research and development department in Berlin.