Performance Marketing Manager - Native Ads (all genders)

The role

You will build and scale Native Advertising as a new acquisition channel. You will manage campaigns on platforms like Taboola, Outbrain, and Meta while developing ad creatives and advertorials.

What you will do

• Establish and scale Native Advertising as a new customer acquisition channel
• Plan, launch and manage campaigns on Taboola, Outbrain and Meta
• Develop ad creatives, headlines and visuals
• Create advertorials, long-form articles and landing page content
• Analyse and improve the customer journey using AI-powered tools
• Ensure advertising content complies with brand standards and health-claim regulations
• Set up and optimise tracking across campaigns and landing pages
• Analyse campaign data and build dashboards using Google Analytics or comparable tools
• Run structured A/B tests to optimise creatives and conversion journeys
• Collaborate with Performance Marketing, CRO and external agency partners

Required qualifications

• Strong analytical and structured problem-solving skills
• 2–3+ years of hands-on experience in Native Advertising / Performance Marketing
• Experience managing campaigns on Taboola, Outbrain, Meta or comparable networks
• Strong copywriting and storytelling skills
• Hands-on experience creating advertorials, ad creatives and landing page content
• Ability to analyse performance data, tracking and attribution
• Confidence using AI-powered tools to create and optimise content
• Understanding of how creatives and customer journeys influence conversion rates
• Ability to work independently and proactively
• Strong communication and interpersonal skills
• Excellent German (C1 level) including strong copywriting skills
• Strong English communication skills

Nice to have

• Experience in B2C/D2C, particularly nutrition, food, supplements or wellness
• Experience with Voluum or comparable tracking and reporting tools

Benefits

• An appealing discount on all products
• 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• Urban Sports Club membership
• Swapfiets bike rental or a subsidy for the Deutschlandticket
• Discounts of up to more than 50 percent on brands such as Flaconi, Bosch, Apple or Expedia
• Real ownership and room for new initiatives
• Inviting office spaces with access to organic teas and superfoods
• Regular tea and office parties, Christmas and summer feasts and influencer events

About the company

Sunday Natural produces natural, high-quality wellness products. It is a German quality manufacturer with a research and development department in Berlin.