Paid Social Creative Strategist (Contract)

The role

The Paid Social Creative Strategist leads audience and market research to uncover new personas and use cases. You will turn research into ad concepts and creative briefs for designers and editors to execute on Instagram, Facebook, and TikTok.

What you will do

• Lead deep audience and market research to uncover new personas, pain points, and use cases.
• Turn research into a steady backlog of net-new ad concepts with clear rationale.
• Write sharp creative briefs for designers, editors, and producers.
• Develop angles, hooks, and messaging for Instagram, Facebook, and TikTok.
• Define what to test next and why, isolating variables.
• Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue.
• Partner with performance marketing managers to turn account needs into creative direction.
• Read performance signals and feed them back into sharper concepts.

Required qualifications

• Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.
• A strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.
• A real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses.
• Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.
• The range to own strategy end to end and the scrappiness to write the hooks and do the research yourself.
• A proactive, self-directed working style.
• Fluency in Motion (or a comparable creative analytics tool).
• Comfort reading metrics such as hook rate, hold rate, and CTR.

Nice to have

• Experience at a consumer subscription app, a growth agency running paid social, or a DTC/ecommerce brand.
• Comfort folding AI tools into research and ideation to move faster.
• A love of music and an eye for culture.

Before you apply

• Applicants must be eligible to work in the US.

About the company

Suno is the fastest growing consumer entertainment company and the leader in AI music. It is building a creative entertainment platform where users can create original songs.