Product Marketing Manager, Brawl Stars

The role

You will own the go-to-market execution for Brawl Stars updates, seasons, and IP collaborations. You will drive creative direction for marketing campaigns and collaborate with game, community, and analytics teams.

What you will do

• Own go-to-market planning and creative execution for updates, seasons, chapters, and IP collaborations.
• Drive creative direction for marketing campaigns including trailers, social content, and launch assets.
• Collaborate with the game team to shape how features and content are revealed and positioned.
• Partner with community managers and the content creator ecosystem to amplify launches.
• Coordinate go-to-market plans for evergreen marketing campaigns.
• Develop a deep understanding of the game and business including product roadmap and live operations.
• Strategize and operationalize player communication inside and outside the game.
• Collaborate with Marketing Analytics and Business & Operations to analyze campaign performance.
• Identify and develop growth levers through rigorous AB testing.
• Build repeatable creative frameworks and production rhythms.

Required qualifications

• 5+ years of experience in product marketing.
• Strong creative instincts to provide actionable feedback on content.
• Solid understanding of social platforms and content culture.
• Deep understanding of the game/product development process and lifecycle management.
• Experience working with brand, performance, influencers, and esports functions.
• Analytical skills to assess market data and campaign performance.
• Experience communicating direction between internal teams and external partners.
• Excellent project management skills.
• Self-starter approach to use AI.
• Growth mindset with a passion for marketing, innovation, and risk-taking.
• Team player.
• Communicate excellently in English.

Nice to have

• Experience ideally in the gaming industry and/or entertainment

Benefits

• Relocation support from a dedicated mobility team and partners

About the company

Supercell is a games company from Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. They are the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.