Marketing Creative Lead

The role

You will lead and develop the UA Creative team to shape user acquisition creative across Supercell's portfolio. You will set strategic direction, build scalable operating models, and partner with global leaders to connect games with players.

What you will do

• Lead and develop the UA Creative team
• Set the strategic direction for UA Creative
• Shape creative across the player journey
• Own the UA Creative portfolio
• Turn games into compelling creative ideas
• Drive prioritization and alignment with leaders
• Build ways of working that scale
• Find new ways to work across teams
• Get the most from internal creative talent
• Build the pipelines behind the work

Required qualifications

• Extensive experience leading User Acquisition Creative, creative strategy or marketing production within mobile gaming, entertainment or consumer technology
• A track record of leading, mentoring and developing high-performing Creative Producers
• Demonstrated success setting creative direction across multiple teams, games or products
• Experience building creative strategy frameworks, experimentation methodologies and scalable operating models
• Strong knowledge of UA Creative across gameplay-based assets, playable ads, animation, ASO, social-first creative and emerging acquisition formats
• A deep understanding of mobile game design, player psychology and gameplay systems
• Experience supporting games across their lifecycle from concept to LiveOps
• Excellent judgement in ambiguous situations
• Experience partnering with Marketing Leads, General Managers and senior cross-functional leaders
• Experience collaborating effectively across globally distributed teams, animation studios and external creative partners

Nice to have

• Experience shaping UA Creative strategy across a portfolio of multiple games or globally recognized entertainment franchises
• Experience building or scaling an in-house creative team, including hands-on involvement in production pipelines, tooling, or asset systems
• Experience connecting creative experimentation with performance insights
• Experience establishing new creative capabilities, workflows, or teams
• A strong perspective on how AI, new production technologies, and emerging creative formats can expand creative possibilities

Benefits

• Relocation support from a dedicated mobility team

About the company

Supercell is a games company from Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. They are the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.