Performance Creative Strategist

The role

A performance creative strategist who concepts, scripts, shoots, and edits short-form video content. You will own the full creative loop from customer psychology research to performance analysis and iteration.

What you will do

• Concept, script, shoot, and edit 3–5 short-form videos per week
• Perform persona research using Reddit, reviews, and support tickets
• Hunt and test high-performing formats across TikTok, Reels, YouTube Shorts, and Meta ads
• Pull weekly dashboard data to separate winners from losers
• Write a one-page performance retro every Monday
• Run the iteration flywheel by doubling down on winning hooks and killing losers
• Document winning hooks, formats, and angles in Notion
• Co-own the 4-week testing roadmap with the lead strategist

Required qualifications

• 2–4 years making performance creative at a DTC or growth-stage company, or a creator portfolio
• At least one piece of content that scaled to $20K+/month in spend
• At least one round of structured customer research feeding your creative
• Experience translating customer psychology into hooks, angles, and scripts
• Concept, script, shoot, and edit short-form video end-to-end
• Ability to be on camera
• Read paid social data fluently including CTR, CPA, hook rate, and hold rate
• Ability to mine customer language for hooks
• Understand customer psychology including pains, desires, objections, motivations, belief gaps, and emotional triggers

Benefits

• Visa sponsorship
• Relocation support to the United States

Before you apply

• Can support relocation to the United States for the right candidates

About the company

Superpower is a new health system on a mission to extend and enhance human life. They have grown 10x in the past 6 months and are gearing up for hyper growth.