Director Of Influencer Marketing

The role

You will build and run the influencer marketing channel as a player-coach. You will manage the full creator ladder, negotiate deals, write direct-response scripts, and lead a growing team.

What you will do

• Build the full creator ladder including macro, mid-tier, and micro-influencers
• Source creators across health, longevity, fitness, biohacking, fertility, women's health, and mental performance
• Lock in exclusive deals with aligned creators
• Move deals to a hybrid model of performance and base with whitelisting rights
• Negotiate contracts with creator agents, lawyers, and managers
• Partner with creative strategy to write hook-driven, persona-targeted scripts
• Build a script playbook for hooks, formats, and angles
• Partner with the Director of Media to repurpose creator content as paid ads on Meta and YouTube
• Own CAC by creator, content type, and audience segment
• Build the monthly creator P&L and run quarterly retention analysis

Required qualifications

• 5+ years in influencer marketing
• At least 2 years leading the function at a DTC brand spending $1M+/year on creators
• Personally sourced and closed deals across the full ladder including at least one 1M+ macro deal
• Run a whitelisting program at scale
• Write direct-response scripts that perform
• Read a creator's audience and predict their CAC within 25%
• Negotiated contracts with creator agents and pushed back on industry-default terms
• Bias toward DMing creators

Nice to have

• Comfortable with a high outreach rejection rate

Before you apply

• Visa sponsorship is offered
• Can support relocation to the United States for the right candidates

About the company

Superpower is a new health system on a mission to extend and enhance human life. The company has grown 10x in the past 6 months while halving CAC.