Product Marketing Manager - Lifecycle Growth Lead

The role

You will design and own the end-to-end member journey from first interaction through long-term engagement. This role involves partnering with Product, Growth, and Design to improve activation, engagement, and retention.

What you will do

• Own all email and lifecycle flows for new, active, and re-engagement members
• Test, prune, and evolve flows based on cohort performance
• Own core landing pages and high-intent sub-pages
• Partner with Growth to experiment on positioning, structure, and messaging
• Define how the product explains itself inside the product
• Shape onboarding, education, nudges, and monetization moments
• Ensure in-app messaging is clear, human, and benefit-led
• Synthesize member behavior, objections, and feedback into recommendations

Required qualifications

• Background in marketing, UX, or design
• High-velocity execution
• Ownership mentality
• Obsessive about details
• Fascinated by customer psychology
• High IQ and high EQ
• Sharp communicator and storyteller

Nice to have

• PM experience
• Founder or early-stage startup experience

Before you apply

• Visa sponsorship is offered
• Can support relocation to the United States for the right candidates

About the company

Superpower is a new health system on a mission to extend and enhance human life. The company has grown 10x in the past 6 months and is gearing up for hyper growth.