VP Brand

The role

The VP Brand will own brand strategy, integrated campaign roadmaps, and brand investment plans. You will lead the journey from customer insight to creative development, distribution, and results to make Superpower a recognized health brand.

What you will do

• Own brand strategy, positioning, and messaging.
• Lead integrated campaigns from brief through production, launch, and evaluation.
• Set brand expression and creative standards.
• Work with copy, design, and production specialists.
• Own community, events, and organic social strategy.
• Build a plan for sustained visibility and demand.
• Manage the brand budget and prioritize investments.
• Build and lead the brand team and external partner network.
• Partner with Paid Media, Product, Clinical, and Member Experience teams.

Required qualifications

• Owned a consumer-brand function including strategy, budget, team, and results.
• Experience making decisions through a period of meaningful growth.
• Experience taking distinctive work all the way to market.
• Ability to demonstrate business impact in awareness, consideration, demand, or acquisition.
• Strong creative judgment to write briefs and provide feedback on copy and design.
• Ability to build and develop teams and external specialists.
• Ability to combine cultural awareness with commercial discipline.
• Care about health and the customer.

Nice to have

• Experience in consumer health, wellness, subscriptions or another category where trust and education influence the purchase.
• Experience taking a brand from an engaged early audience to broader consumer recognition.
• Work that connects cultural partnerships, community or member advocacy with measurable demand.

About the company

Superpower is building a new health system to extend and enhance human life through testing, personalized insights, and ongoing care. The company is a global team that has grown 10x in the past 6 months.