Director, Product & Customer Marketing

The role

This founding product marketing role involves owning positioning, packaging, and proof for a personalized health system. You will write positioning, analyze customer data, and build content for Sales and the channel.

What you will do

• Own positioning and messaging for employers, health plans, brokers, and consultants.
• Build the proof engine including case studies and outcomes narratives.
• Own packaging and pricing narrative in partnership with Product and commercial leadership.
• Act as the voice of the customer by analyzing member and client data.
• Build content strategy and enablement such as decks and one-pagers for Sales.
• Partner closely with Product, Sales, and Client Success.

Required qualifications

• 6+ years in product marketing or customer marketing
• Real 0-to-1 ownership of positioning, packaging, and launch for a complex, high-consideration product
• Ability to write positioning, build decks, and ship content personally
• Ability to build narratives and proof stories from real-world evidence
• Entrepreneurial and comfortable in ambiguity
• Strong bias to action

Nice to have

• Healthcare, benefits, or adjacent complex B2B experience

Benefits

• Competitive salary
• Equity

Before you apply

• Visa sponsorship is offered
• Can support relocation to the United States for the right candidates

About the company

Superpower is building a new personalized health system aimed to enhance human life. The company has grown 10x in the past 6 months and is gearing up for hyper growth.