Sweatpals
Social Media Manager
Austin Office. Posted 3 days ago
The role
You will define the Sweatpals brand voice across all social channels and own the Instagram and TikTok strategy from end to end. You will create short-form video and other content, grow an organic presence, and report on performance.
What you will do
- Create and document the Sweatpals brand voice across all social channels, for pals and for hosts
- Build a social style guide covering tone, visual direction, formats, and do's and don'ts
- Own the Instagram and TikTok content strategy, from pillars and calendar to publishing and reporting
- Concept, script, shoot and edit short-form video, reels, carousels and stories
- Spot trends and turn them into on-brand content within hours
- Repurpose community moments, host stories and event footage into content
- Build a distinct TikTok persona that drives engagement, follower growth and shares
- Test hooks and formats, double down on what works and cut what doesn't
- Bring larger brand campaigns to life on social with the marketing strategy team
- Track performance and share regular reports with clear next steps
Required qualifications
- 3–5+ years managing social for a consumer brand, app or creator-led business
- A portfolio showing organic growth on TikTok and Instagram, with numbers
- Hands-on short-form video skills: concept, film and edit (CapCut, Premiere or similar)
- A sharp writing voice and proof of building or evolving a brand voice
- Comfort with analytics and using data to decide what to make next
- Moves fast, works independently, comfortable being on camera or directing creators
Nice to have
- A personal connection to fitness, movement, sport or community events
- Experience marketing to two audiences at once, such as consumers and creators or a marketplace
- Experience at an early-stage startup
- Creator or influencer partnership experience
About the company
Sweatpals helps people build connection through movement and connects hundreds of thousands of pals, hosts and gyms through events, memberships and social features. It is backed by a16z Speedrun and Kevin Hart, among other investors.