Product Marketing Manager

The role

You will create content and strategy to explain the Sweed platform to cannabis retailers. This involves learning the product, interviewing customers, and producing blogs, emails, and sales materials.

What you will do

• Learn the Sweed platform and join customer implementations
• Own the product blog and email strategy
• Turn technical features into clear benefits and stories
• Create launch communications and release content with Product
• Develop sales enablement materials and customer case studies
• Maintain brand voice across website, blogs, emails, and social content
• Use performance data and SEO to improve content
• Develop thought leadership with internal experts

Required qualifications

• Experience in product marketing or content marketing for software products
• Ability to learn a complex platform and explain how it works
• Strong English writing skills for US audiences
• Experience creating content for blogs, website copy, emails, and product announcements
• Ability to decide what to create, for whom, and why
• Working knowledge of SEO
• Exposure to generative engine optimization and AI-powered search

Nice to have

• B2B SaaS experience
• Strong B2C software backgrounds
• Familiarity with dispensaries and the cannabis retail environment
• Professional cannabis industry experience

Benefits

• Medical, dental, vision, and additional health insurance options
• Paid parental leave
• Generous PTO
• Paid company-observed holidays

Before you apply

• Submit at least three writing samples (website copy, blog post, and email)
• The process includes a writing exercise based on product source material

About the company

Sweed provides an enterprise-grade platform for cannabis retailers that combines POS, eCommerce, Marketing, Analytics, and Inventory Management. They are a global team of over 250 people.