Principal, Product Analytics

The role

You will perform deep investigative and technical work to explain user and customer behavior. You will use data to inform experiments, the product roadmap, and company strategy.

What you will do

• Lead deep investigations into user behaviour and customer experience.
• Identify failure points in the user journey.
• Analyze acquisition channels and user use cases.
• Perform rigorous causal and statistical work using regression and experiments.
• Build models that drive action, such as churn modelling.
• Analyze unstructured and AI-specific data.
• Produce market opportunity sizing to help business prioritization.
• Partner with engineering managers on organizational productivity metrics.
• Translate findings into clear recommendations for product teams, management and executives.

Required qualifications

• Deep product analytics experience across growth and broader product areas.
• Data science and modelling experience.
• Strong grounding in correlation, regression and causal analysis.
• A proactive approach to surfacing insights and shaping the agenda.
• Genuine curiosity to investigate data anomalies.
• Clear communication with management and executives about business impact.

Nice to have

• Experience with unstructured data
• Experience at an AI-native company, or with the added data complexity AI products bring
• Understanding of subscription businesses
• Understanding of the PLG motions in a B2B space
• Worked on multi-product platforms where upsells, cross-sells and bundling were a key revenue driver
• Worked alongside qualitative research, connecting the what with the why
• Done pricing and packaging work: willingness-to-pay, price testing, bundle performance

About the company

Synthesia is the world’s leading AI video platform for business. The company is headquartered in London, with offices and teams across Europe and the US.