Principal Product Marketing Manager

London, Remote. Posted 4 months ago

The role

You will define positioning and drive launches for the core studio and video creation experience. You will partner with Product, Engineering, Sales, and Customer teams to shape market perception and influence product strategy.

What you will do

Define the strategic narrative for the studio and video creation.
Lead core product launches including positioning, messaging, and go-to-market execution.
Create campaigns, assets, and sales collateral to drive adoption and enablement.
Develop competitive positioning frameworks.
Collaborate on product strategy regarding launch readiness, pricing, packaging, and roadmap prioritization.
Gather and apply customer intelligence to surface opportunities and threats to product.

Required qualifications

10+ years in the industry
6+ years in product marketing leadership at B2B companies
Experience shipping at senior level in B2B SaaS
Ability to write positioning, messaging, strategy docs, and decks
Understanding of the sales cycle
Experience building enablement tools
Experience with real launches that drove sales velocity, customer adoption, and expansion

Benefits

Equity
Comprehensive benefits package

About the company

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. The company is headquartered in London, with offices and teams across Europe and the US.