Senior Lifecycle Manager

The role

You will build and own product-led growth lifecycle programmes to turn new users into activated, paying, and expanding customers. You will design customer journeys, implement automations, and partner with Product, Product Marketing, and Data teams.

What you will do

• Design, build and optimise lifecycle journeys for activation, adoption, engagement, expansion, retention and winback
• Own end-to-end implementation of lifecycle programmes including segmentation, triggers, workflow logic, QA and monitoring
• Develop and execute structured experiments to improve lifecycle performance
• Leverage product usage and customer attributes to deliver personalised experiences
• Own campaign QA and testing processes
• Support email deliverability and sender reputation
• Establish best practices for segmentation and frequency management
• Explore and apply AI to improve lifecycle marketing effectiveness and efficiency

Required qualifications

• Understand how lifecycle marketing contributes to activation, adoption, retention and revenue
• Use data to understand performance and improve builds
• Understand customer journeys and identify friction
• Build sophisticated automation and manage complex segmentation
• Work with customer and product data
• Lead initiatives from concept through execution
• Work across functions and build relationships
• Hold work to high standards regarding deliverability, data accuracy and messaging
• 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies
• Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution
• Proven experience building and optimising always-on automated programmes
• Experience owning lifecycle initiatives end to end

Nice to have

• Experience with customer data platforms
• Experience with Salesforce, particularly connecting CRM and account data to lifecycle programmes
• Experience with in-product messaging and multichannel lifecycle journeys
• SQL skills for self-serve behavioural analysis and insights

Benefits

• Competitive salary
• Equity
• Benefits

About the company

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.