Social & Content Lead

The role

You will create social-native content including short videos, carousels, infographics, and posts. You will build the organic growth engine for PointFive and its leaders on LinkedIn and X by turning research into stories.

What you will do

• Create social-native content end to end including short video, carousels, infographics and posts
• Turn PointFive Labs research into stories and visuals
• Own PointFive's growth on LinkedIn and X
• Build an executive voice for founders and leaders
• Build employee voice for engineers, researchers and sellers
• Make published content easy for search and AI answer engines to find and cite
• Write blog posts and research pages for the website
• Work with the VP Marketing
• Monitor channel performance and adjust content strategy

Required qualifications

• 3+ years creating content for social at a B2B or tech company
• Make social content yourself across formats including video, carousels, infographics and posts
• Have a portfolio to show
• Write well in English
• Turn research or data into shared content
• Grow a following from a small base at a B2B startup
• Active on LinkedIn and/or X
• Ability to interview an expert and write in their voice
• Understand how search and answer engines pick sources
• Do the work yourself rather than only editing or briefing others
• Ability to ship often

Nice to have

• Written technical content for engineers or FinOps practitioners in cloud, FinOps, security, dev tools or AI infrastructure
• Can pull and chart data yourself or vibecode an interactive version of a piece
• Use AI in a real writing and research workflow

Benefits

• Direct access to founders and leadership
• Room to publish without layers of approval
• Credit for the work and a byline

Before you apply

• Send a portfolio along with your CV

About the company

PointFive finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. They have raised $96 million and their engineering sits in Tel Aviv.