Head of User Acquisition

The role

This person will lead the team responsible for bringing new users onto the platform through paid and owned channels. They will own the full funnel from first impression to first trade and manage a team of channel specialists.

What you will do

• Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels.
• Manage and develop a team of channel managers.
• Build and maintain a testing roadmap across creative, audience, landing page, and offer variables.
• Partner with the data team to define acquisition metrics and build reporting infrastructure.
• Work with brand and creative to produce ad content.
• Identify and develop non-traditional acquisition channels.
• Report acquisition performance to leadership.

Required qualifications

• 10 or more years of experience in user acquisition or performance marketing
• At least 2 years managing a team directly
• Demonstrated track record of scaling paid acquisition programs with measurable CAC and LTV outcomes
• Deep hands-on experience with at least two of the following categories: Paid social, paid search, and programmatic advertising
• Strong analytical skills, including comfort with SQL or working closely with analysts
• Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion challenge
• Clear, direct communication style

Nice to have

• Experience in crypto, fintech, or another regulated consumer category where standard ad channels have restrictions
• Familiarity with prediction markets, sports betting, or other probability-based products and their user bases
• Experience building an acquisition function from an early stage, including standing up tooling, attribution models, and team processes

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories

About the company

Polymarket is the world's largest prediction market platform. It enables individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs.