Head of Retention

The role

You will build and lead the retention organization from the ground up. You will manage lifecycle, CRM operations, analytics, and incentives to drive active-trader retention and LTV.

What you will do

• Build the retention organization including lifecycle, CRM operations, analytics, and incentives.
• Own active-trader retention at 30, 90, and 180 days and LTV growth as company-level KPIs.
• Report cohort performance, churn signals, and incentive ROI to the CEO and exec team.
• Set and defend the retention incentive budget with Finance.
• Align Markets, Growth, Product, and Brand around a coordinated plan for major event moments.
• Negotiate roadmap commitments from Engineering and Data for triggers, tooling, and data infrastructure.
• Own messaging rules across the company including frequency caps and channel priority.
• Work with Legal and Compliance to set retention guardrails.

Required qualifications

• 10 or more years in retention, lifecycle, or CRM.
• At least 5 years leading teams and direct experience managing managers.
• Track record of building or scaling a retention org at a high-churn consumer business in sports betting, fintech, streaming, or a comparable category.
• Experience owning an incentive or retention budget with full ROI accountability.
• Strong analytical judgment to design or read incrementality tests.
• Experience presenting to and influencing a C-suite on retention strategy.
• Experience leading in a regulated industry with working knowledge of compliance constraints.
• Genuine interest in markets, sports, politics, or crypto.

Nice to have

• Direct background in sports betting or prediction markets.
• Experience operating in a CFTC-regulated or similarly regulated environment.

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories

About the company

Polymarket is the world's largest prediction market platform. It enables individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs.