Poshmark
Growth Marketing Manager, Awareness Media
US California (Redwood City) - Office, Remote. Posted a month ago
The role
You will own the paid video strategy across multiple channels. You will manage direct campaign execution and agency partnerships to accelerate shopper and seller growth.
What you will do
- Develop and execute integrated video media strategy across TV, CTV, and YouTube
- Own end-to-end campaign execution including planning, media buying, and optimization
- Execute campaigns directly and manage relationships with media agencies
- Collaborate with brand, creative, data, and engineering partners
- Design and run structured experiments to evaluate channel viability
- Identify high-leverage levers to build scalable playbooks
- Manage a dynamic budget and track KPIs
- Negotiate rates and added value with networks and media partners
- Align media strategy with broader business objectives
Required qualifications
- 5–8 years managing and executing multi-million dollar campaigns across awareness media channels (TV, CTV/OTT, YouTube)
- Hands-on-keyboard experience setting up and managing video / CTV campaigns in platforms like CM360, DV360, The Trade Desk, etc.
- Ability to manage and optimize multiple channels simultaneously
- Track record of impact through lift studies, incrementality, MMM, etc.
- Strong negotiation skills
- Analytical fluency with large datasets and building performance dashboards
- Experimentation mindset
- Comfort with ambiguity
- Excellent written and verbal communication skills
- Strong grasp on media and entertainment trends and calendars within target audience
About the company
Poshmark is a fashion marketplace with 165 million members. It is a social experience where users buy and sell fashion.