Lifecycle Marketing Lead

The role

You will define the Lifecycle vision for new user growth and execute programs across email, in-app message, push, and SMS. You will build foundational systems for segmentation, experimentation, and measurement to turn prospects into active customers.

What you will do

• Own growth lifecycle programs from strategy and execution to reporting and optimization.
• Develop briefs for campaign goals and technical, data, creative, and audience requirements.
• Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation.
• Drive strategic direction for copy and creative execution.
• Build and scale a comprehensive testing framework to experiment with ideas.
• Collaborate with Creative, Product, Engineering, and the wider Marketing team.
• Leverage AI and automation to scale programs.
• Prioritize workstreams in a fast-moving environment.

Required qualifications

• 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting.
• Deep multi-channel experience across email, push, in-app messaging, and SMS.
• App and/or subscription app business background.
• Deep experience with Braze specifically.
• Experience using Segment or a comparable CDP.
• Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing.
• Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end.
• Experienced with running growth experiments.
• Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation.
• Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating and dynamic content development.
• Proven partnership with data science on segmentation.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.

Nice to have

• Fintech background is a plus
• Data analytics experience and skills, e.g. SQL.
• Significant experience using a CDP.
• Experience managing, coaching, or mentoring junior team members

Benefits

• Significant stock options
• Full benefits
• Bonus plan
• Commuter benefits
• Office with free drink and food options

About the company

Possible is a Public Benefit Corporation on a mission to end the debt cycle and help customers unlock economic mobility. They build affordable credit products designed to improve financial health.