Product Marketing Lead

The role

The Product Marketing Lead researches, scopes, and brings new products to market. This role drives product adoption, iteration, and competitive intelligence to influence product strategy and positioning.

What you will do

• Build and scale a competitive intelligence program.
• Partner with leadership to define product tiering, pricing, packaging, and market positioning.
• Influence company-wide product strategy and roadmap prioritization.
• Define and drive positioning, messaging, and promotional strategy.
• Own end-to-end go-to-market strategy for new products and features.
• Partner with User Research to drive research objectives.
• Use customer insights and quantitative data to improve product adoption and retention.

Required qualifications

• 8+ years of relevant professional experience, with at least 6 years of dedicated Product Marketing experience.
• Proven track record of driving customer research, competitive intelligence and GTM, end to end.
• B2C App and/or subscription-business experience.
• Strong messaging and positioning craft.
• Deep experience with product adoption analysis.
• Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar.
• Experience gathering and synthesizing audience insights from qualitative and quantitative research.
• Track record of partnering with PMs and engineering managers to translate technical terms into customer-facing benefits.
• Demonstrated ability to work cross-functionally to drive alignment and set goals.

Nice to have

• B2C consumer fintech app experience, ideally in the lending/credit and/or EWA (earned wage access) industries.
• Past experience as a strategy consultant, Product Manager, or Brand Manager.
• Comfortable with data - able to read/adapt SQL queries.
• Payments experience.
• Experience managing, coaching, or mentoring junior team members.

Benefits

• Significant stock options
• Full benefits
• Bonus plan
• Commuter benefits
• Office with free drink and food options

About the company

Possible is a Public Benefit Corporation on a mission to end the debt cycle and help customers unlock economic mobility. They build affordable credit products designed to improve financial health.