Growth Marketing Manager

The role

You will own pipeline generation and the demand gen engine at Patlytics. You will build ABM programs, execute SEO and AEO strategies, and turn experiments into scalable programs.

What you will do

• Own the demand gen engine end to end including paid, email nurture, webinars, and campaign execution
• Build and run ABM programs targeting Am Law 100/200 firms and Fortune 500 in-house IP teams
• Own SEO and AEO execution including keyword strategy, content briefs, technical health, and visibility in AI answer engines
• Build the measurement layer including attribution, funnel reporting, cost per opportunity, and pipeline contribution
• Run experiments with clear hypotheses and success criteria
• Turn case studies and proof points into conversion assets
• Partner with sales on lead handoff, follow-up SLAs, and feedback loops
• Collaborate with events marketing and the broader GTM team

Required qualifications

• 4+ years in B2B SaaS growth or demand generation
• At least 2 years in an enterprise, sales-led motion
• High-growth scaleup experience marketing to enterprise buyers
• Track record of pipeline sourced, demo volume grown, and CAC improved
• Hands-on ABM experience targeting a narrow, senior buyer set
• Working command of marketing automation (HubSpot or similar), CRM, paid platforms (LinkedIn Ads especially), SEO tooling, and web analytics
• SEO/AEO fluency
• Strong writing
• Based in New York or willing to relocate
• An AI-first mindset

Nice to have

• Legal tech, fintech, or other regulated/high-scrutiny industry experience
• Early-stage experience

About the company

Patlytics is an AI-native patent intelligence platform. It is backed by Google’s Gradient Ventures, Next47, and 8VC.