Digital Marketing Manager

The role

The Digital Marketing Manager owns website performance by attracting, engaging, and converting visitors. This role manages SEO strategy, CRO testing, and web analytics using AI tools to drive pipeline.

What you will do

• Own on-page and technical SEO strategy across payscale.com
• Manage AEO strategy for AI-driven answer engines
• Track rankings, organic traffic, and share of voice
• Monitor performance of key landing pages
• Identify and diagnose underperforming pages
• Own a CRO testing roadmap including A/B and multivariate testing
• Implement updates and optimizations in Webflow
• Optimize conversion paths across the site
• Own web analytics and reporting using GA4 and GTM
• Build and maintain performance dashboards

Required qualifications

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
• Strong GA4 and GTM fluency
• Demonstrated ability to use AI tools to accelerate analysis and reporting
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms
• Hands-on experience running A/B tests from hypothesis through implementation
• Experience with session recording and heatmapping tools

Nice to have

• Webflow Optimize experience
• Salesforce experience
• Marketo experience
• Tableau experience
• B2B SaaS experience

Benefits

• Flexible paid time off
• 14 Paid Company Holidays, includes 2 floating holidays
• Medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits
• Additional supplemental health benefits
• 401(k) retirement program with a fully vested immediate company match
• 16 weeks of paid parental leave
• Health Savings Account (HSA) options and company contributions
• Flexible Spending Account (FSA) options
• Annual remote work stipend

Before you apply

• Unable to hire in the Quebec Province, Northern Ireland, and Hawaii

About the company

Payscale is the pioneer of compensation intelligence, helping organizations make smarter pay decisions. The company uses market data and AI-powered technology to deliver actionable insights.