Organic & AI Search Manager

The role

You will own the organic and AI discoverability strategy to ensure the brand is visible in search and AI-generated answers. You will work across organic strategy, AI discoverability, and content by partnering with Brand, product marketing, and Growth teams.

What you will do

• Own Paddle’s organic and AI discoverability strategy
• Audit presence across traditional search, AI-generated responses, and LLM citation patterns
• Build and maintain a prioritized roadmap based on gaps
• Turn organic and AI visibility data into content decisions
• Work with Creative, Social, and PR to structure and distribute content
• Work with PMM to align messaging, terminology, and topics
• Steer BAU content updates and refreshes
• Define and track metrics like AI citation share and organic visibility trends
• Link organic and AI visibility to commercial goals

Required qualifications

• Strong foundation in search engine optimisation (SEO) across technical, on-page, and off-page work
• Understand how LLMs surface, cite, and recommend content
• Experience working cross-functionally with content, brand, or product marketing teams
• Can steer content updates and produce a first draft for review, using AI to help
• Can turn complex organic data and trends into clear direction for non-specialist stakeholders
• Can connect organic performance to commercial outcomes such as pipeline
• Can balance long-term strategic thinking with moving quickly and testing hypotheses
• Curious about how information discovery is changing

Nice to have

• Building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)

Benefits

• Unlimited holidays
• 4 months paid family leave regardless of gender
• Annual learning fund
• Regular internal and external training

About the company

Paddle offers digital product companies a Merchant of Record approach to payment infrastructure. They serve over 10,000 software sellers in 245 territories globally.