Director of Self Serve

UK, Remote. Posted 2 months ago

The role

The Director of Self Serve will take full commercial ownership of the self-serve business line. You will set the strategic direction and work cross-functionally to scale revenue, unit economics, and customer activation.

What you will do

Carry the commercial number for self-serve from acquisition to net retention
Own unit economics and improve them
Set the strategic direction and ensure Finance and Product alignment
Evolve onboarding, lifecycle nurturing, and in-product experience
Define the customer profile and collaborate with Demand Generation on targeting
Influence Product, Engineering, and Risk roadmaps
Work with Partnerships to turn distribution relationships into integrated channels
Design and run experimentation, tooling, and tracking
Manage self-serve pricing and packaging with finance
Shape the team as the motion scales

Required qualifications

Deeply experienced in a PLG or self-serve motion in a high-growth tech business
Accountable for the revenue number rather than adjacent to it
Commercial operator who has owned a revenue line, channel, or segment
Ability to move from data to a commercial conclusion
Cross-functional leader able to influence roadmaps and run programme cadence
Credible presence in front of senior stakeholders up to executive level
Ability to operate at altitude and in the detail
Able to use AI pragmatically

Nice to have

Think like a product manager

Benefits

Attractive salaries
Stock options
Unlimited holidays
Enhanced parental leave
Retirement plans
Private healthcare
Well-being initiatives
Annual learning fund
Regular internal and external training

About the company

Paddle offers digital product companies a different approach to payment infrastructure by acting as a Merchant of Record. They serve over 10,000 software sellers in 245 territories globally.