Director of Demand Generation

The role

The Director of Demand Generation will own and scale the demand generation engine across PLG and sales-led motions. You will lead a team across multiple channels to drive predictable pipeline and revenue.

What you will do

• Lead the global demand generation function across PLG and sales-led motions
• Drive consistent, scalable pipeline across channels
• Design and execute segment-specific campaigns
• Create and optimise 1:1, 1:few, and 1:many ABM programs
• Partner cross-functionally with Sales, Growth, Product Marketing, Brand, and Web
• Activate targeted compete, product, and vertical plays
• Own reporting, optimisation, and attribution across the funnel
• Use AI to accelerate testing, targeting, personalisation, and workflow automation
• Ensure martech and data infrastructure support growth
• Hire, coach, and inspire a team of channel owners, strategists, and ops leads

Required qualifications

• 8+ years in marketing
• 3+ years owning pipeline at Director or equivalent level
• Experience across both PLG and sales-led motions
• Full-stack channel expertise across paid media, SEO, ABM, lifecycle, and web
• Ability to track CAC, velocity, LTV, and attribution
• Knowledge of tailoring strategy by GTM motion and segment
• AI-literate
• Strong cross-functional operator
• People-first leader

Benefits

• Attractive salaries
• Stock options
• Unlimited holidays
• Enhanced parental leave
• Retirement plans
• Private healthcare
• Well-being initiatives
• Annual learning fund
• Regular internal and external training

About the company

Paddle offers digital product companies a different approach to payment infrastructure as a Merchant of Record. They serve over 10,000 software sellers in 245 territories globally.