B2B Growth Marketing Lead

The role

The B2B Growth Marketing Lead will accelerate organic growth and define B2B growth strategy. You will work with product, performance, brand, and content teams to build and lead growth.

What you will do

• Define the buyer and the lead
• Generate demand through paid, SEO, content, events, and outbound support
• Convert and nurture leads via landing pages, email sequences, and retargeting
• Align with sales on definitions, handoff SLAs, and lead quality feedback
• Measure and reallocate budget based on pipeline and cost per lead

Required qualifications

• 5 to 8 years running paid acquisition across multiple channels
• Experience building channels from zero
• Demonstrated understanding of high-quality creative and copy that convert
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics

About the company

Pangram Labs builds AI detection systems to protect authenticity and preserve human connection. The company publishes research on AI detection techniques and provides tools for individuals and companies to detect AI use in written content.