Parker

Brand and Content Lead

NYC Head Office, Remote. Posted 7 months ago

The role

You will build Parker's brand voice and content strategy from the ground up. You will manage editorial operations, video strategy, content distribution, and PR to drive brand awareness and pipeline.

What you will do

  • Own Parker's content strategy end to end including blog, newsletter, social, and video
  • Build the editorial operation from scratch including calendar, workflows, standards, and tooling
  • Develop and execute a video content strategy across YouTube, TikTok, and LinkedIn
  • Own content distribution across channels and existing communities like Reddit, Slack, Discord, and Facebook
  • Build and launch Parker-owned community spaces
  • Source and produce customer stories, case studies, and spotlights
  • Own PR from scratch including media placements, podcast appearances, and speaking opportunities
  • Build relationships with journalists, podcast hosts, and industry voices
  • Track content performance, PR impact, and community growth against metrics

Required qualifications

  • Experience building a content operation from scratch
  • Experience creating a brand, publication, newsletter, or community with a real audience
  • AI-native with experience using AI to change how content is made
  • Strong editor and storyteller
  • Understanding of distribution
  • Ability to pitch stories for PR
  • Systems thinking with repeatable playbooks
  • Ability to tie content and PR activity to outcomes like pipeline

Nice to have

  • Experience in fintech, B2B SaaS, or digital-first / eCommerce brands
  • Existing relationships with journalists, podcasters, or creators covering eCommerce, DTC, or fintech
  • Hands-on video production or creative direction experience
  • Experience building or moderating online communities on Reddit, Slack, Discord, or similar platforms
  • Familiarity with the financial challenges facing online brands

Benefits

  • Competitive base salary + bonus
  • Early-stage equity
  • Health, dental, and vision insurance
  • Flexible PTO
  • Remote-friendly setup
  • Career development support
  • Internal growth opportunities

About the company

Parker is a Series B fintech that provides financial tools to help independent business owners scale profitably. Their core product combines a virtual corporate card with dynamic spending limits and profitability-focused software tooling.

Brand and Content Lead at Parker | JobZoey