GTM Engineer

The role

You will build and run the workflows, systems and outbound plays that help Sales engage aviation, aerospace and defense buyers and suppliers. You will work hands-on with Clay, AI and connected data, and tie your work to meetings, opportunities and pipeline.

What you will do

• Identify market segments, buying situations and account triggers with Sales.
• Develop targeted outbound plays, including audience, messaging, offer and success criteria.
• Build, own and optimize Clay tables and research workflows.
• Use AI to interpret market signals, classify accounts and generate research and messaging inputs.
• Map key accounts and buying committees across airlines, MROs, distributors, OEMs and government and defense buyers.
• Work with Sales to test outbound plays, gather feedback and measure performance.
• Set quality controls and source references for research and AI outputs.
• Turn successful experiments into reusable workflows and play templates.
• Connect outbound work with ABM, paid media and lifecycle marketing.
• Partner with RevOps on CRM integrations, tracking and workflow governance.

Required qualifications

• Experience building B2B outbound, growth marketing, demand generation or account-based marketing programs.
• Strong marketing judgment across segmentation, buyer problems, positioning and messaging.
• Hands-on experience with Clay or similar enrichment and automation platforms.
• Practical experience using AI for research, classification, personalization and decision support.
• A track record of working directly with Sales teams to execute outbound plays.
• Experience identifying buying signals, researching accounts and mapping buying committees.
• Ability to separate verified evidence from assumptions and evaluate results critically.
• A commercially minded approach linking growth activity to pipeline.
• Understanding of B2B go-to-market strategy, outbound motions, demand generation and ABM.
• Strong grasp of UTM governance, campaign tracking, attribution modeling and funnel analytics.
• Hands-on experience building and running AI-powered workflows or agents in production (e.g., Claude, OpenAI, Clay, n8n, HubSpot AI).
• Hands-on HubSpot expertise, including workflows, scoring, lifecycle management and custom objects.

Nice to have

• Experience with ORO, Salesforce, Marketo, Demandbase, Goldcast or Qualified.
• Familiarity with sales engagement platforms and outbound sequencing tools.
• Experience building dashboards in Power BI, Looker or Tableau.
• Background in aviation, aerospace, defense or B2B marketplace businesses.

Benefits

• A team-focused culture where successes are celebrated.

Before you apply

• AI fluency is part of how performance is measured, and employees are expected to develop these skills themselves.

About the company

PartsBase Inc. describes itself as the world's largest online aviation marketplace and community, with over 6,500 companies in more than 140 countries and territories. It names Delta, Northrop Grumman, Heico and Chevron among its clients.