Analytics Lead

The role

The Analytics Lead will own the full measurement stack and set the measurement philosophy and learning agenda for the agency. This player-coach role involves managing a junior tracking specialist and translating data into decisions for client teams.

What you will do

• Own end-to-end tracking architecture across all client accounts
• Define tagging standards, naming conventions, and data layer specifications
• Review and sign off on pixel and tag implementations
• Lead tracking QA processes to ensure data integrity
• Own server-side tracking setups and consent-mode configurations
• Build measurement plans including KPIs, attribution approaches, and testing roadmaps
• Design and run incrementality tests and translate results into budget recommendations
• Interpret and pressure-test platform-reported metrics
• Lead or collaborate on Marketing Mix Modeling engagements
• Build and maintain executive-level dashboards

Required qualifications

• 4–7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team
• Hands-on GTM expertise
• Real incrementality testing experience
• Solid understanding of the full ad network measurement stack including Meta CAPI, Google Enhanced Conversions, GA4 event model, and server-side tagging
• Proficiency in SQL
• Ability to communicate complex findings to non-technical stakeholders

Nice to have

• Python or R experience for statistical modeling or automation
• Experience building or interpreting Marketing Mix Models
• Familiarity with measurement platforms like Northbeam, Triple Whale, Measured, or Rockerbox
• Prior experience managing or mentoring a junior analyst

About the company

Pearmill is a performance marketing agency that uses data-driven insights and innovation for exponential growth. They are a diverse group of designers, engineers, and marketers working to help grow challenger brands and fast-growing startups.