AI Performance Creative Strategist

The role

You will research accounts and build strategies including core audience, messaging pillars, and hooks. You will run production rounds with designers and UGC producers and use Claude to automate research and reporting.

What you will do

• Research each account in Claude and tear down competitors
• Build the strategy including core audience, messaging pillars, micro-audiences, and hooks
• Run each round from brief to delivery with designers, motion designers, and UGC producers
• Make ads in Claude when faster or needed
• Read results with media buyers to iterate, scale, or kill
• Present rounds to clients and own the creative section of new business pitches
• Spot what is next in creative and AI and share it with the team, clients, and audience
• Build Claude skills and agents to automate research, briefing, QA, and reporting

Required qualifications

• 5+ years in performance creative strategy
• 2+ years at an agency
• Experience owning a major account
• Recent B2B, SaaS, fintech, or AI experience
• Portfolio shows taste
• Ability to make an ad end to end in Claude
• Claude-native with experience building projects, skills, or agents
• Ability to explain why an ad worked based on targeting and problem solving
• Knowledge of ad compliance including disclaimers, AI disclosure, and FTC rules

Nice to have

• Experience with consumer brands

Benefits

• Unlimited vacation, with 3 weeks required
• Unlimited mental and physical health leave
• 99% coverage for health, dental, and vision
• 401(k) with 100% match up to 4%
• Profit sharing
• 6 weeks fully paid parental leave
• Learning, remote work, and equipment budgets
• Indoor plant budget

About the company

Pearmill is a remote team of marketers, creatives, engineers, and analysts that runs over $500M in ad spend across 15+ platforms. They are a Claude-native performance creative agency.