Lifecycle Marketing Manager

The role

You will own email and SMS for clients, managing everything from monthly planning and copywriting to building campaigns and automated flows. You will work with clients and internal growth and creative teams to drive purchases and customer retention.

What you will do

• Own monthly email and SMS planning with clients.
• Lead regular client meetings to review results and upcoming work.
• Develop campaign concepts and recommend offers, product bundles, and A/B tests.
• Write email and SMS copy including subject lines and product messaging.
• Build, QA, segment, schedule, and send email and SMS campaigns.
• Build and maintain customer segments using purchase history and engagement.
• Audit, build, and optimize automated flows.
• Coordinate localized campaigns and flows across markets.
• Brief designers on email asset needs and manage approvals.
• Run a testing roadmap across messaging, offers, segmentation, cadence, and flows.

Required qualifications

• 4+ years of hands-on experience in email, SMS, or lifecycle marketing.
• Experience supporting e-commerce brands.
• Experience building campaigns and automated flows yourself.
• Hands-on experience with Klaviyo or a comparable email and SMS platform.
• Comfortable working with Shopify, customer data, segments, and event-based triggers.
• Strong copywriting skills.
• Ability to interpret performance data and design A/B tests.
• Organized and detail-oriented.
• Proactive communicator.
• Excellent communicator and collaborator.

Nice to have

• Experience in an agency environment
• Managing localized email and SMS programs across multiple markets

Benefits

• Competitive salary with bonus structure
• 99% coverage for health, dental, and vision
• Unlimited vacation with 3-weeks required vacation
• Unlimited mental health or physical health leave
• Remote work budget
• Monthly physical activity budget
• 16 weeks of fully paid parental leave
• Stipend for laptop and other home office equipment
• Indoor plant budget
• Annual company-wide retreat
• Yearly stipend for books, seminars, courses, and coaches
• Matching for charitable donations

About the company

Pearmill is a fast growing, diverse group of marketers, creatives, engineers, and analysts. They are a globally-distributed team running over $500M in ad spend across 15+ platforms.