Pearmill
Performance Creative Strategist
Remote (US). Posted 2 months ago
The role
You will own creative thinking for multiple client accounts by concepting ads, writing briefs, and studying performance data. You will act as the bridge between media buying and creative execution while communicating directly with clients.
What you will do
- Write clear, actionable creative briefs including ad concepts, copy direction, and scripts
- Concept, script, and build creative frameworks for multiple client accounts
- Develop hooks, ideas, and test concepts grounded in performance data
- Conduct asset-level creative analysis to identify winning elements
- Monitor key creative metrics like hook rate, hold rate, CTR, CPA, and ROAS
- Maintain creative velocity by shipping new concepts each sprint
- Own a structured testing methodology with defined hypotheses and success criteria
- Translate performance data into creative direction and creative ideas into briefs
- Present creative rationale and testing plans directly to clients
- Use AI tools daily for research, concepting, and analysis
Required qualifications
- 2+ years working as a Performance Creative Strategist at an agency
- Recent experience on B2B, SaaS, and/or tech client rosters
- Genuine AI proficiency for ideation, research, and production acceleration
- Strong concepting and brief writing ability
- Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS
- Comfort with creative analytics tools and research platforms such as Motion, Foreplay, Meta Ad Library, and TikTok Creative Center
- Understanding of paid social channels and how media buying decisions affect creative strategy
- Cross-team translation ability between media buyers and designers
- Quick ideation and iteration speed
- Clear communication in written briefs and verbal presentations
- Mentorship ability
Nice to have
- Background in ecommerce/CPG
About the company
Pearmill is a performance creative agency that works with startups, scale-ups, and mid-market brands. They are a fast growing, diverse group of marketers, creatives, engineers, and analysts running over $500M in ad spend.