ABM & Demand Strategist Director

The role

You will architect and run Pebl's account-based go-to-market engine. You will own the strategy connecting market intelligence, intent data, and multi-channel execution to create pipeline across target verticals.

What you will do

• Design and operate a full 3-tier ABM model
• Build and maintain Tier 1 and Tier 2 target account lists
• Develop multi-threaded buying committee strategies
• Manage bespoke account experiences including landing pages and direct mail
• Own paid channel strategy and performance management
• Drive budget allocation decisions across search, intent platforms, and LinkedIn
• Build and maintain a creative testing cadence
• Develop full-funnel content briefs
• Participate in weekly Sales/RevOps pipeline reviews
• Establish account engagement scoring and attribution reporting

Required qualifications

• 7+ years in B2B demand generation or ABM
• At least 3 years in a senior or lead role owning a full ABM motion
• Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes
• Deep familiarity with intent data platforms (Bombora, 6sense, G2, Demandbase)
• Experience managing or co-managing paid media budgets in excess of $1M annually
• Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion
• Proficiency in MAP platforms (Marketo, HubSpot, Inflection, or equivalent)
• CRM proficiency (Salesforce strongly preferred)

Nice to have

• Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets
• Familiarity with DreamData or similar multi-touch attribution tools
• Hands-on experience with account-based personalization tools or dynamic content engines
• Background in a sales-led to product-led transition environment

Benefits

• Flexible Time Off
• Parental Leave
• Health and Dental Insurance where applicable
• Retirement Savings
• Employee Incentive Plan

About the company

Pebl uses an AI-powered Global Work Platform to help companies hire, pay, and manage employees in 185+ countries. The company provides compliance leadership and local expertise to help businesses scale globally.