Conversion Rate Optimization Manager

The role

You will own conversion across Financial Services and Monetization by optimizing website pages and paid landing pages. You will lead an A/B testing program and manage the conversion roadmap within a multidisciplinary squad.

What you will do

• Define and execute the conversion strategy for key journeys
• Build and run a continuous A/B testing program
• Identify conversion friction and opportunities through analytics
• Develop hypotheses based on user behavior and business priorities
• Own and prioritize the conversion roadmap
• Turn opportunities into actionable briefs and delivery plans
• Coordinate QA, launch, and post-launch analysis
• Produce and optimize landing pages for campaigns
• Define instrumentation and tracking plans with Data
• Build and maintain dashboards to monitor conversion performance

Required qualifications

• 3–5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field
• Experience in B2B SaaS, fintech, digital products, or another data-driven environment
• Track record of shipping initiatives end-to-end and demonstrating impact on business metrics
• Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare
• Ability to independently analyse data and formulate hypotheses
• Solid understanding of A/B testing methodology
• Experience managing a roadmap and prioritizing initiatives
• Strong project management skills
• Excellent communication skills
• Fluent French and professional English

Benefits

• Remote-friendly, international culture

About the company

Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.