Senior Product Manager Monetization

The role

You will manage the free-to-paid journey for SMEs and define shared upgrade surfaces. You will use user research and data analysis to drive product-driven upgrades and MRR.

What you will do

• Manage the free-to-paid journey for SMEs
• Own shared upgrade surfaces including paywalls and upsell moments
• Drive product-driven upgrades and MRR
• Conduct user research and interviews to understand why SMEs pay
• Perform data analysis using SQL, Amplitude, and Metabase
• Run monetization as an experiment-led practice
• Define OKRs and the product roadmap
• Work with Product Designers and engineers to implement solutions
• Collaborate with other PMs to place paid moments in their flows
• Measure the impact of shipped features

Required qualifications

• Proven experience on monetization, conversion or growth in a freemium or self-serve B2B SaaS
• Experiment-led mindset
• Highly data-driven and hands-on with data
• Fluent in Amplitude or an equivalent tool
• Strong user research skills and Product sense
• Strong and structured communication skills
• Ability to navigate and simplify complex problems
• Hands-on approach to product success
• Past experience in Product management at a scale-up or large tech company

Nice to have

• Exposure to pricing and packaging
• Exposure to banking and payment products

Benefits

• Remote work from anywhere in Europe (if contract allows)
• Company shares
• Budget for home workspace
• Monthly allowance for coworking space
• Access to Gymlib for fitness and wellness
• Access to Busuu for English or French
• Latest Apple equipment
• Social community and company seminars
• 10 additional days off if based in France
• Lunch credits via Swile card if based in France
• Healthcare cover via Alan Blue if based in France

Before you apply

• Recruitment process includes a general chat, a product culture discussion, a live case study, and a final round

About the company

Pennylane is a fast-growing Fintech in France providing accounting and financial software for SMEs and accounting firms.