Head of Website & Conversion

Paris, Remote. Posted 11 days ago

The role

You will lead a multidisciplinary Website squad to scale conversion performance. You will manage conversion, product, and engineering profiles to improve demo bookings and self-sign-ups on the website.

What you will do

Set clear roles, objectives, and rituals for the Website squad
Manage and develop multidisciplinary profiles across conversion, product, and engineering
Integrate AI into daily work to accelerate processes
Recruit additional talent as needed
Define and prioritize initiatives to improve demo bookings and self-sign-ups
Monitor conversion KPIs and ensure focus on measurable business impact
Enhance the pace and quality of the A/B testing program
Lead brand redesigns and update commercial messaging
Support new product launches with self-sign-up journeys
Partner with Engineering to ensure website performance, reliability, and security

Required qualifications

7–10 years of experience in Growth, Conversion, or Product, including people-management
Strong expertise in CRO and/or product management for a high-traffic website
Proven track record in delivering measurable conversion improvements
Experience managing and developing multidisciplinary teams
Deep understanding of experimentation and A/B testing methodologies
Ability to collaborate with Engineering on performance, tracking, and security
Experience leading complex projects with multiple business and technical stakeholders
Strong leadership, communication, and prioritization skills
Hands-on experience using AI to enhance personal and team operations
Fluent English

Nice to have

Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce
Tracking and analytics knowledge

Benefits

Remote-friendly, international culture

Before you apply

Talent Acquisition interview
Interview with the Head of Growth
Case study and presentation
Interview with future direct reports
Final interview with CMO

About the company

Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.