Paid Marketing Manager (m/w/d) - Germany

The role

You will build and scale paid customer acquisition for Germany using SEA, Paid Social, Display, and Affiliate Marketing. You will develop campaigns and landing pages to target German SMEs and tax offices.

What you will do

• Develop paid strategy and implement campaigns
• Manage the German channel mix including Google Ads, LinkedIn, Meta, and Affiliate Marketing
• Develop, launch, and optimize campaigns including targeting, bidding, and creatives
• Adapt campaigns and messaging for the German market
• Manage the German paid budget and optimize efficiency based on CAC, CPA, and ROAS
• Increase the volume of qualified leads
• Report results and insights to the Growth Leadership Team
• Develop tracking, attribution, and dashboards with Growth Engineering and Data
• Test new creatives, target groups, landing pages, and bidding strategies
• Optimize landing pages to improve conversion with the Website team

Required qualifications

• 3–5 years of experience in performance marketing, ideally in B2B or SaaS
• Use of AI as support in work
• Proficiency with Google Ads and at least one paid social platform like LinkedIn or Meta
• Knowledge of CAC, CPA, ROAS, and CPL
• Analytical skills in attribution, funnel analysis, and reporting tools
• Fluent German at native or bilingual level
• Fluent English
• Ability to manage the German market independently and work with a distributed team

Nice to have

• Experience in a scale-up or fast-growing company
• Knowledge of the German B2B, Fintech, or accounting market
• Technical understanding of tracking such as tags, Data Layer, and Conversions API
• French language skills

About the company

Pennylane is a French fintech founded in 2020 that develops a financial operating system for European SMEs and tax offices. The platform combines accounting, invoicing, expense management, and business banking.