Head of Website & Conversion

The role

You will lead a multidisciplinary Website squad to scale conversion performance. You will manage conversion, product, and engineering profiles to improve demo bookings and self-sign-ups on the website.

What you will do

• Set clear roles, objectives, and rituals for the Website squad
• Manage and develop multidisciplinary profiles across conversion, product, and engineering
• Integrate AI into daily work to accelerate processes
• Recruit additional talent as needed
• Define and prioritize initiatives to improve demo bookings and self-sign-ups
• Monitor conversion KPIs and ensure focus on measurable business impact
• Enhance the pace and quality of the A/B testing program
• Lead brand redesigns and update commercial messaging
• Support new product launches with self-sign-up journeys
• Partner with Engineering to ensure website performance, reliability, and security

Required qualifications

• 7–10 years of experience in Growth, Conversion, or Product, including people-management
• Strong expertise in CRO and/or product management for a high-traffic website
• Proven track record in delivering measurable conversion improvements
• Experience managing and developing multidisciplinary teams
• Deep understanding of experimentation and A/B testing methodologies
• Ability to collaborate with Engineering on performance, tracking, and security
• Experience leading complex projects with multiple business and technical stakeholders
• Strong leadership, communication, and prioritization skills
• Hands-on experience using AI to enhance personal and team operations
• Fluent English

Nice to have

• Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce
• Tracking and analytics knowledge

Benefits

• Remote-friendly, international culture

Before you apply

• Talent Acquisition interview
• Interview with the Head of Growth
• Case study and presentation
• Interview with future direct reports
• Final interview with our CMO

About the company

Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.