Team Lead Sales – SME / KMU (m/w/d) | B2B SaaS Fintech, Berlin

The role

You will build and lead a new SME sales team in Germany. You will coach Account Executives, manage sales performance, and develop the go-to-market approach for the German market.

What you will do

• Build the SME sales team from the ground up
• Responsible for team sales performance measured by MRR
• Coach Account Executives through regular customer conversations
• Develop the go-to-market approach for the German SME market
• Build team processes including sales playbook, forecasting, and pipeline management
• Accompany Account Executives during strategic demos and key deals
• Work closely with the French sales team to transfer successful playbooks
• Manage daily operations and activity levels to reach goals
• Handle sales enablement including techniques and messaging
• Onboard and ramp up new Account Executives

Required qualifications

• At least three years of experience as an Account Executive in B2B SaaS sales
• At least two years of successful experience leading a sales team (AEs / Full-Cycle)
• Entrepreneurial mindset
• Comfortable in a not fully structured environment
• Open to self-reflection and giving/receiving feedback
• Ability to work cross-functionally with Marketing, Customer Success, Product, and the French HQ
• Hands-on approach including participating in deals
• Native-level German
• Confident English for collaboration with Paris
• Live in Berlin or willing to relocate to Berlin

Nice to have

• Knowledge of the Fintech or B2B SaaS ecosystem
• Experience selling to entrepreneurs and financial managers in SME

Benefits

• 30 vacation days per year
• Attractive OTE package consisting of fixed salary plus variable component linked to MRR
• Company shares
• Budget to transform home into a comfortable workspace
• Onboarding in the Paris HQ
• Access to Busuu for English or French
• Latest Apple equipment
• Regular events like Tech Days and annual company seminar
• Team events in Berlin

Before you apply

• Process includes initial interview, interview with Head of Sales, Case Study, and final interview with Managing Director in Berlin

About the company

Pennylane is one of Europe's fastest-growing fintechs, established as an all-in-one platform for accounting and finance. It has raised around 360 million euros in capital and is expanding its presence in Germany.