Growth Product Manager - Website & Conversion

The role

You will own conversion across Financial Services and Monetization by managing website pages and paid landing pages. You will lead experimentation, optimize product journeys, and collaborate with multidisciplinary squads to drive sign-ups and demo bookings.

What you will do

• Define and execute conversion strategy for key journeys
• Build and run a continuous A/B testing program
• Identify conversion friction through analytics and behavioral insights
• Develop hypotheses based on user behavior and business priorities
• Own and prioritize the conversion roadmap
• Turn opportunities into actionable briefs and specifications
• Coordinate QA, launch, and post-launch analysis
• Produce and optimize landing pages for campaigns
• Define instrumentation and tracking plans with Data
• Build and maintain dashboards to monitor conversion performance

Required qualifications

• 3–5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field
• Experience in B2B SaaS, fintech, digital products, or another data-driven environment
• Track record of shipping initiatives end-to-end and demonstrating impact on business metrics
• Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare
• Ability to independently analyse data and formulate hypotheses
• Solid understanding of A/B testing methodology
• Experience managing a roadmap and prioritizing initiatives
• Strong project management skills
• Excellent communication skills
• Fluent French
• Professional English

Benefits

• Remote-friendly, international culture

About the company

Pennylane is a leading French fintech unicorn building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, it helps business owners make better decisions and empowers accountants.