SDR – Sales Development Representative (m/w/d) – SME / KMU | Berlin (Hybrid)

Berlin Office, Remote. Posted 13 days ago

The role

You will qualify inbound leads for the German SME market. You will identify business challenges and schedule demo appointments for Account Executives.

What you will do

Qualify German SME leads regarding company profile, tools, and pain points
Schedule high-quality appointments for Account Executives
Document qualification, use cases, and next steps in Salesforce
Follow up via phone, email, and LinkedIn to reactivate leads
Share market feedback and improve messaging
Optionally manage the complete sales cycle for self-sign-up dropouts

Required qualifications

At least two years of B2B sales experience
Ability to conduct strong discovery and qualification conversations
High level of personal responsibility, follow-up discipline, and CRM diligence
Curiosity, customer orientation, and active listening skills
Resilience, discipline, and proactivity
Native or near-native German
Business fluent English

Nice to have

Experience in SaaS, Fintech, accounting software, or advisory-intensive sales
Experience with inbound qualification and Salesforce
Understanding of accounting, finance, or ERP processes
Experience selling to tax advisors, finance teams, or business owners
French language skills

Benefits

Unbefristeter Vollzeitvertrag
Hybrides Arbeiten: 2 Tage pro Woche im Berliner Office
Strukturiertes Onboarding: Sales Academy, Buddy-Programm und Shadowing
Entwicklungsperspektive in Richtung Account Executive
30 bezahlte Urlaubstage
Wettbewerbsfähiges Vergütungspaket
Unternehmensanteile
Budget für Home-Office Arbeitsplatz
Monatliche Pauschale für Coworking Space
Zugang zu Busuu für Englisch oder Französisch
Neueste Apple-Ausrüstung
Regelmäßige gemeinsame Veranstaltungen

Before you apply

Kennenlerngespräch mit Recruiter
Zweites Gespräch mit Global Head of Sales SME
Praktische Case Study und Debrief

About the company

Pennylane is a fast-growing fintech that provides accounting and financial management software for SMEs and tax advisors. The company has grown to over 1,100 employees and has raised 400 million Euro.