Product Marketing Manager

The role

You will bring Perchwell's product to market by influencing positioning and messaging for product and customer launches. You will execute launch calendars, build systematic workflows using AI, and manage communication plans for MLS conversions.

What you will do

• Run the launch cadence for each release including briefs, asset checklists, and timelines.
• Write positioning and messaging for product areas and maintain the messaging source of truth.
• Produce launch assets such as release messaging, help center articles, and in-app messages.
• Own the member-facing communication plan for each MLS conversion.
• Develop campaigns that drive adoption including emails, newsletters, and training invitations.
• Work with MLS leadership and Perchwell teams to execute launches.
• Track adoption through launches and feed learnings into future launches.
• Partner with Customer Success to capture testimonials and case studies.
• Build and maintain AI skills and templates for recurring work.
• Run the launch calendar and post-launch reviews as a repeatable process.

Required qualifications

• 3+ professional experience in product marketing, lifecycle or customer marketing, content marketing, or an adjacent role at a B2B software company.
• Experience owning launches, campaigns, or a content program end to end.
• Ability to write clearly.
• Ability to bring structure to cross-functional work.
• Comfortable in front of customers.
• Ability to learn a technical product fast.
• Ability to work easily with Product, Sales, Customer Success, and Design.
• Use AI tools every day and have turned at least one recurring piece of work into a system.
• Ability to take a project from idea through execution and iteration without being managed closely.
• Willingness to travel.

Nice to have

• Real estate or proptech experience

Benefits

• Flexible PTO
• 10 paid company holidays
• 401K with a company match
• Medical, dental, and vision plans
• HSA and FSA options
• Commuter benefits
• Parental leave
• Company-wide onsite or offsite each year
• Beautiful office in Soho, Manhattan
• Stocked kitchen
• Catered breakfast and lunch once per week
• Happy hours and meet-ups

Before you apply

• Only considering candidates who are authorized to work in the U.S.

About the company

Perchwell is a modern real estate listings platform built for agents to search, collaborate, and close deals. It is backed by venture capital firms including Lux Capital and Founders Fund.