Senior Go-to-Market Manager (m/w/d)

The role

You will own the global commercial success of tailormade pergolas by driving revenue, contribution margin, and market adoption. You will work at the intersection of Product, Marketing, Sales, and E-commerce to translate product potential into business results.

What you will do

• Own the global commercial performance of tailormade pergolas including revenue, conversion, and contribution margin.
• Define the go-to-market and scaling strategy in alignment with Product Management and Country Managers.
• Identify and remove commercial bottlenecks across the funnel.
• Ensure optimal product presentation, pricing logic, content, and UX on all Shopify websites.
• Maintain consistent positioning and branding across every touchpoint.
• Pilot and scale new commercial initiatives such as bundles, promotions, upsell logic, and channel experiments.
• Enable local sales teams with playbooks, training, objection handling, and pricing logic.
• Generate industry and user insights to inform product development.
• Personally deliver first versions of website updates, ad copy, and sales scripts when it keeps execution speed high.

Required qualifications

• 4+ years of experience in E-commerce, Growth, Business Development, or Commercial Category Management.
• Proven track record of driving revenue and margin growth in a complex or global environment.
• Fluent German language skills.
• Strong commercial intuition and an analytical mindset.
• Comfortable working with funnel analytics (traffic, conversion rate, AOV, attach rate, contribution margin).
• High ownership mentality.
• Clear bias for action.
• Hands-on, zero-to-one execution style.
• Strong stakeholder management across global, cross-functional teams.

Nice to have

• experience with Shopify UX/content optimisation
• GTM playbook creation
• product marketing
• direct experience in home & garden, outdoor living, DTC furniture/hardware, or custom/tailormade product categories

Benefits

• Real ownership and direct impact on key business outcomes
• Fast-track opportunities to grow into senior leadership roles
• Up to 30 vacation days, starting at 27
• One week per year remote workation in EU/UK
• International, collaborative team
• Regular team events (summer party, Christmas party, after-work gatherings) and retreats
• Modern setup and laptops (Apple or Windows)
• Employee discounts on PERGOLUX products
• Jobrad / Bike leasing program

About the company

PERGOLUX designs and sells Scandinavian-inspired outdoor living products, from pergolas to garden furniture, directly to consumers. The company has around 300 employees, 9-figure revenue, and operations across 8 markets.